New jobs for Digital Marketing Manager | Mumbai Goregaon West | 4.1 ★Amazon– Mumbai, IN

Job Title: Sr. Marketing Manager (Digital Marketing Manager)
Company Name: Amazon
Job Location: Mumbai

 About Company: The Amazon Devices team designs and engineers high-profile consumer electronics, including the best-selling Kindle family of products. We have also produced groundbreaking devices like Fire tablets, Fire TV, Amazon Dash, and Amazon Echo. What will you help us create?

This role will be based in Amazon Mumbai.

Key Responsibilities:
· Define and execute the brand and communications strategy (ATL, BTL, Digital, PR) with a specific focus on performance marketing. Establish, implement and measure the effectiveness of campaigns both on owned and paid channels to drive awareness, adoption and usage of our entertainment solutions.
· Establish and optimize a variety of digital advertising partnerships to drive greater adoption/ usage.
· Work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with merchandising tools, analyzing traffic data, solving problems, analyzing adoption and making continuous improvements based on performance, trends, and insights)
· Coordinate with other cross-Amazon marketing professionals to leverage relationships, establish best practices for brand and performance marketing.
· Collaborate closely with mobile technical and business teams within Amazon as well as external vendors to manage simultaneous time-sensitive projects
· Manage internal, agency and other external relationships to run campaigns across wide array of digital channels, networks and mediums, reaching maximum current and potential Amazon customers.
· Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness of marketing efforts
· Drive consumer research initiatives to inform business decisions
· Present high quality documents to leadership
· Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
· Deliver results with strong bias for action in an ambiguous environment

Basic Qualifications

· Post graduate degree
· Deep knowledge of the display advertising eco-system including hands-on experience with mobile ad networks, media buying agencies, GDN, programmatic buying, social media and re-targeting
· Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results
· 8+ years work experience with a significant portion in B2C performance marketing/ digital marketing/ mobile advertising in OTT space, preferably in Digital Media industry
· Must be highly analytical, with a sound grasp of digital media planning and performance optimization strategies. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale.
· Strong understanding of metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research and competitive intelligence to build efficient and scalable customer acquisition/ engagement campaigns.
· Superior verbal and written communications skills with attention-to-detail.
· Strong customer obsession
· Intuition for customer communication; adept at marketing copywriting
· Strong data management skills in Excel.

Preferred Qualifications

· Experience working in the digital video industry will be an added advantage
· Experience managing programs across diverse Amazon owned channels (cross-site, email, push messaging) will be an advantage
· Experience in developing and executing brand marketing campaigns will be a plus
· Knowledge of quantitative and qualitative consumer research methodologies will be an added advantage
· Experience with SQL would be a plus

To learn more visit: Amazon Jobs

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